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Here’s how you can get 20% off your favourite K-beauty products and snag exclusive sets from luxury beauty brands



No self-respecting beauty enthusiast will be able to resist a good deal for our favourite beauty products – especially when we can get hold of them right in the comfort of our own homes, #socialdistancing or not.
And if the headline of this article has caught your attention, here’s the good news you’ve been waiting for: Lazada is celebrating its 8th birthday, but guess who gets to shop like they’re the birthday girl (or boy) – well, it’s you !
You can expect storewide flash sales with generous discounts from 220 stores on Lazada tomorrow (27 March). The sale will run from 12am to 2am (two hours only!) so we highly recommend that you set an alarm to make sure you won’t miss out on these great buys.
To give you an advantageous head-start, here’s sneak preview to some of the best beauty deals you’ll be able to look forward to. Pro-tip: start wish-listing them so you can simply cart them out when the sale kicks in!
1. Up to 38% off Skin Inc products
Skin Inc is best known for its customisable serums and high-tech beauty devices such as the Optimizer Voyage Tri-Light++, which lets you enjoy an LED spa treatment at home.
What’s the deal?
If you’ve had your eyes on Skin Inc products for a while, here’s a great chance to snag them because you can expect discounts of up to 38% for its products on Lazada.
On top of the discount, you’ll also receive one week’s worth of My Beauty Jelly dose, a delicious beauty supplement that combats the effects of environmental aggressors on your skin.
And as if that’s not enough incentive, you’ll also get a SGD30 voucher when you spend at least SGD250 – wow!
What to get?

Skin Inc’s serums are among their most popular products because of how lightweight and effective they are. Consider getting their bestselling My Daily Dose of ABC Serum, which is formulated with encapsulated vitamins A, B3, and C. This serum helps to fight oxidation, balance your skin’s oil levels and detoxes it, so that you can achieve clear and healthy skin.
My Daily Dose of ABC Serum usually retails at SGD98, add this to cart first and wait for its price to go down during the sale.
2. Get an exclusive Estee Lauder skincare set at a steal
Premium skincare brand Estee Lauder has a suite of skincare products that are regarded as holy grails by many. In particular, their Advanced Night Repair serum is on the to-try list of every beauty junkies – and if you haven’t tried it yet, perhaps this sale is the sign you needed.
What’s the deal?
With every order from Estee Lauder, you’ll receive a complimentary Advanced Night Repair Eye Concentrate Matrix deluxe sample (worth SGD39).
What to get?

In celebration of Lazada’s 8th birthday, Estee Lauder has released an exclusive four-piece skincare set that includes these bestsellers:

Advanced Night Repair Synchronized Recovery Complex II (30ml),
Revitalizing Supreme+ Global Anti-Aging Cell Power Creme (15ml),
Advanced Night Repair Eye Supercharged Complex Synchronized Recovery (5ml),
and Micro Essence Skin Activating Treatment Lotion (30ml).

These goodies are worth SGD222 and the set will only be retailing at SGD125, exclusively on Lazada . Sounds like an absolute steal to us!
3. Enjoy 20% off Laneige products
You can’t call yourself a K-beauty fan until you’ve tried products from Laneige. The brand is known for popularising sleeping mask and cushion foundation, and the two-tone lip bar that helps you achieve the Korean gradient lip look effortlessly. These products have been featured frequently in popular K-dramas and seen on the Instagram feed of their ambassador, Korean actress Lee Sung Kyung.
What’s the deal?
During the flash sales, a storewide 20% off promotion will be unlocked – seize the chance to stock up on your favourite Laneige products!
You’ll also receive a voucher that entitles you to 5% off when you spend at least SGD100.
What to get?
Besides aggressively adding your favourite Laneige products to cart, don’t miss out the exclusive sets that will be retailing up to 36% off.

Not sure which to get? Try this set that includes the following products:

Cream Skin Milk Oil Cleanser (200ml),
Cream Skin Refiner Mist (120ml),
Water Bank Hydro Essence (2 x 10ml),
Cica Sleeping Mask (10ml),
and Goodnight Sleeping Care Kit

This exclusive set will be available at SGD76 (from SGD116.50) on Lazada . 
4. MAC products at up to 35% off
You know that MAC x Barbie lipstick collaboration  everyone is going crazy over? You will be able to find it on Lazada, together with all the well-loved MAC makeup we can’t get enough of.
What’s the deal?
You’ll be able to purchase MAC products at up to 35% off during the flash sales, and we’re pretty sure you can’t find another promotion as attractive as this.
What to get?

Besides your usual MAC products, consider the exclusive MAC x Lazada 8th birthday Mini Mac Trio Set, in which three top-selling lipstick shades from MAC are made into travel-friendly minis.
This exclusive mini trio lipstick set retails at SGD57, but you should stick around till tomorrow to enjoy it at just SGD37 on Lazada .
5. Get 20% off and freebies when you shop for Benefit Cosmetics products
Whether you’re an OG Benefit fan who has been using its iconic cheek and lip tint, or a relatively new follower who is in love with their brow products, you’ll find something you’d want add to your beauty stash during the sale.
What’s the deal?
There will be 20% off storewide during the flash sales. You’ll also receive free gifts worth SGD46 when you spend at least SGD60.
What to get?

The bestselling POREfessional Face Primer is loved by many makeup enthusiasts because of how it helps to minimise the appearance of pores and fine lines, while delivering an oil-free, silky finish, perfect for creating a flawless canvas for makeup application.
Benefit Cosmetics POREfessional Face Primer usually retails at SGD56, and its price will be slashed during the Lazada Birthday flash sales. Keep an eye on it to find out what promotional price it will be available at once the sales start!
6. La Roche-Posay
A derma skincare brand that those with sensitive skin swears by, La Roche-Posay has amazing sunscreens, facial mists, and acne control products that you’d want to try.
What’s the deal?
La Roche-Posay will be celebrating Lazada’s birthday by offering 30% off storewide during the flash sale.
You’ll also receive a SGD5 voucher when you spend at least SGD60.
What to get?

Exclusive sets from La Roche-Posay will be available at up to 40% off. We recommend the Skin Sensitivity Relief Set that includes the Toleriane Ultra Light (40ml) and Toleriane Ultra Night (40ml) to hydrate sensitive skin from day to night.
You’ll also receive these freebies when you purchase the set: three sachets of the Ultra Light and a 50ml bottle of Toleriane Cosmetic Water.
La Roche-Posay Skin Sensitivity Relief Set usually retails at SGD100.70, but will be available at SGD60.40 (40% off) on Lazada .
7. 25% off storewide promotion for The Body Shop products
Those who look out for 100% vegan products made from ingredients of natural sources would love products from The Body Shop. Besides its skincare serums, the anti-bacterial hand wash from The Body Shop is also a bestseller of the brand that you can consider checking out.
What’s the deal?
Enjoy 25% off storewide during the flash sales. You’ll also get a voucher to enjoy SGD13 off when you have a minimum spend of SGD100.
What to get?

The Body Shop’s Drops of Youth Concentrate is one of the most popular products by the brand. This lightweight serum helps to refine skin texture and smoothen the appearance of lines, thanks to anti-ageing ingredients such as plant stem cells of edelweiss from the Italian Alps, criste marine and sea holly from the Brittany Coast.
The product is usually available at SGD80, but you can add to your cart now and wait for its price to drop once the flash sales starts.
8. Sulwhasoo is offering 20% off storewide
Luxury K-beauty brand Sulwhasoo is a champion of using ginseng as an anti-ageing ingredient. This is why you may find that the unique formulation of its skincare products often contains different precious parts of ginseng. Many products come with a pleasant and subtle ginseng scent too!
What’s the deal?
You’ll be able to get Sulwhasoo products at 20% off during the flash sale, and also receive a three-piece First Care Essential Kit (worth SGD33) when you spend at least SGD80.
What to get?

The Concentrated Ginseng Renewing Serum set is a Lazada birthday exclusive that you can’t miss. It contains these products:

Concentrated Ginseng Renewing Serum (30ml),
Concentrated Ginseng Renewing Water (15ml),
Concentrated Ginseng Renewing Emulsion (15ml),
and Concentrated Ginseng Renewing Cream (10ml)

The set is worth SGD235 but it will be slashed further during the flash sales. Psst, we have insider’s news that this is going to give you huge savings, so you really should add it to cart now and check it out once the price drops.
9. Grafen slashes some of its product prices in half
Korean hair care brand Grafen has taken the internet by storm, thanks to its popular scalp brush and line of anti-hair loss products. If you haven’t had the chance to try out their products, then the Lazada sale would give you the perfect excuse to do so.
What’s the deal?
Grafen products going at up to 50% off during the Lazada Birthday Sale. You’ll also receive a voucher for 12% off when you spend at least SGD50.
What to get?

There will be a good discount on the Grafen Root Booster Shampoo + Edge Finger (that’s the popular scalp brush!) so you should seize the chance to try out the products, and find out what’s all that hype about.
Save this page for easy check out once the sales start if you’re ready to transform your hair and scalp.
10. 30% off Lifebuoy products
Lifebuoy offers a huge range of personal care products and is especially well known for its anti-bacterial body washes and wipes. Good personal hygiene has never been more important now than before, so the sale is a good chance for you to stock up on essential personal care supplies.
What’s the deal?
Get 30% off all items in the Lifebuoy store during the flash sale. On top of that, you’ll also receive free SGD20 Grab vouchers when you spend at least SGD80.
What to get?

The Lifebuoy Mild Care Anti-Bacterial Body Wash may be a heavy duty product for germ protection, but it also has a gentle formula that makes your skin soft and smooth.
It is expected to go on a generous discount during the sale, so keep your eyes on it and check it out the moment the new price sets in.
Storewide Flash Sales to look forward to
Besides the products we mentioned above, you will also see products across different categories at attractive discounts during the flash sales. The other categories include:

Technology (Acer is offering up to 55% off)
Fashion (Hershel is offering up to 80% off)
Parenting (Lego is offering up to 75% off)
Home & Lifestyle (Houze is offering up to 85% off)

So set a timer for 27 March, between 12am and 2am, to snag all the best deals.
Other perks to look forward to at the Lazada Birthday Sale
Look out for Surprise Boxes offered by different brands. There are 88 boxes going for as low as SGD18, and they contain up to SGD200 worth of products in them.
For instance, you can get a Benefit Cosmetics Surprise Box at SGD29 each, and be pleasantly surprised by goodies worth more than SGD100. What a steal!
Want to get a little hint on what you’d be getting? Here’s a tip for you:
Step 1: Go to this page and click on the brand of your choice.
Step 2: Scroll to the second image
Step 3: Get the sneak preview of the items that will definitely be in the box!
Here’s a peek at what you’d get in the Clinique Surprise Box:

Visit Lazada for more information on all the discounts, free gifts, and exclusive sets that are available during the Lazada Birthday Sale.

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